PRIVACY POLICY
Upstate Modernist (“we,” “us,” or “our”) is committed to protecting the privacy of individuals who interact with our website, advertisements, and services. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit www.upstatemodernist.com or engage with our marketing materials, including Meta (Facebook and Instagram) lead forms.
Please read this policy carefully. By using our website or submitting your information through any of our forms, you agree to the practices described below.
1. Information We Collect
1.1 Information You Provide Directly
When you complete an inquiry form—including Meta instant lead forms—we may collect:
– Full name
– Email address
– Phone number
– Project timeline and budget range (if provided)
– Land ownership status or stage in the building process (if provided)
1.2 Information Collected Automatically
When you visit our website, we or our service providers may automatically collect certain technical information, including:
– IP address and general geographic location
– Browser type and operating system
– Pages visited and time spent on site
– Referring URLs and click paths
1.3 Information from Third-Party Platforms
If you interact with our advertisements on Meta platforms (Facebook and Instagram), Meta may share with us information you provide through their lead forms, subject to Meta’s own Privacy Policy. We recommend reviewing Meta’s privacy practices at www.facebook.com/privacy/policy.
2. How We Use Your Information
We use the information we collect for the following purposes:
– To respond to your inquiry and discuss your project
– To schedule consultations or site visits
– To send you information about our services, portfolio, and events (with your consent where required by law)
– To improve our website, marketing, and client experience
– To comply with legal obligations
We will not sell your personal information. We do not use your data for automated decision-making that produces legal or similarly significant effects.
3. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:
– Service providers: We may share information with trusted vendors who assist with CRM management, email communications, or marketing analytics, strictly for the purpose of serving you.
– Legal compliance: We may disclose information when required by law or in response to a valid legal request.
– Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to a successor entity, subject to the same privacy protections.
4. Meta Lead Forms and Advertising
We advertise on Meta platforms (Facebook and Instagram). When you submit information through a Meta instant lead form, your information is transmitted to us through Meta’s platform. By submitting a Meta lead form, you are also subject to Meta’s Terms of Service and Privacy Policy.
We use Meta’s advertising tools, which may include the Meta Pixel or Conversions API, to measure the effectiveness of our advertising campaigns. These tools may collect data about your interactions with our website or ads in accordance with Meta’s data practices.
5. Cookies and Tracking Technologies
Our website may use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support our advertising efforts. You may control cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.
We may use the following types of cookies:
– Essential cookies: Required for the website to function properly.
– Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics).
– Advertising cookies: Used to deliver relevant ads and measure campaign performance.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by law. Inquiry and lead information is typically retained for up to three (3) years from the date of initial contact, unless you request earlier deletion or we enter into a client engagement with you, in which case retention periods may be longer per applicable legal requirements.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, or misuse. However, no transmission over the internet or electronic storage system is completely secure. We encourage you to use caution when sharing sensitive information online.
8. Your Privacy Rights
8.1 All Users
Regardless of your location, you may:
– Opt out of marketing communications at any time by replying “STOP” to any text message or clicking “unsubscribe” in any email.
– Request that we update or correct inaccurate information about you.
8.2 California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to:
– Know what personal information we collect, use, disclose, and sell (we do not sell your data).
– Request deletion of your personal information, subject to certain exceptions.
– Opt out of the sale or sharing of your personal information.
– Non-discrimination for exercising your privacy rights.
To exercise your California rights, please contact us using the information in Section 10. We will respond within 45 days of a verifiable request.
8.3 European and UK Residents
If you are located in the European Economic Area (EEA) or United Kingdom, you may have rights under the General Data Protection Regulation (GDPR) or UK GDPR, including rights of access, rectification, erasure, restriction, portability, and objection. To exercise these rights, please contact us directly.
Our legal basis for processing your information is typically your consent (where applicable), our legitimate interest in responding to business inquiries, and compliance with legal obligations.
9. Children’s Privacy
Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately so we may delete it.
10. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or would like to make a data-related request, please contact us:
Upstate Modernist, LLC
Hudson Valley, New York
Website: www.upstatemodernist.com
Email: info@upstatemodernist.com
We will make every effort to respond to your request within a reasonable timeframe.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the effective date at the top of this document. We encourage you to review this policy periodically. Your continued use of our website or services following any update constitutes acceptance of the revised policy.